A comparison of mobile technologies
So, you’ve established that you need to embrace the future and take your business, product or service mobile. That’s a good start. But how do you deliver your content to your users – be they staff, customers or other businesses? There are a number of techniques available – all which fall under the banner of “mobile technologies”.
This post forms part of a series on mobile technologies.
SMS (2-way and premium rate), MMS, WAP, mobile application, USSD, WIG or a combination of technologies are some popular methods for mobile service delivery. With all those TLAs (Three Letter Acronyms) flying around, venturing into the mobile space can be a little overwhelming, even for a business with a strong ICT background. I hope these discussions will provide some insight into the pros and cons of a few of the mobile technologies available as well as a simple example application of each. Please bear in mind that this is not intended to be a definitive guide (or even close) and has been intentionally simplified but may answer a few preliminary questions and illustrate the potential that mobility provides.