For some time, we’ve had an ambition to leverage the platform provided by Mobile Researcher to do more than simply collect data. We felt that the ability for ordinary mobile phone users to download and use the mobile application provided a great opportunity to involve them in something significant.

The MobileActive08 conference, due to take place between 13 and 15 October in Johannesburg, South Africa will bring together a wide spectrum of stakeholders to explore, discuss, debate and discover methods to “unlock the potential of mobile technology for social impact”.